Does thinking really matter? (YES)

Patti's post in The{App}Gap about the research activities of Gerald and Lindsay Zaltman highlights the need for leaders to better balance the 'do something now' attitude in business with a 'think deeply' wisdom that can only come from informed reflection. And if your concern is the bottom line? Well, thinking deeply will contribute more to that over time than careless and automatic reaction. She notes the role that complexity theory thought and delibration has played in helping us become more aware of harmfully simplistic solution sets that we as leaders can depend on. US financial structure anyone?