Design: So Very Critical, So Very Vulnerable

This very short Deiter Rams video segment from a Co.Design interview reflects the non-negotiability of design being part of the most important structures of an organization - if you don't have design insulated(protected) at a very high level, you can forget it. That's what Deiter says. You may have a crack team but if you put them in the wrong part of your organizational ecosystem...curtains. Dead before they begin.

That is sobering indeed. And it applies to all talent in an organization. In retail the mantra is "Location, location, location" and in talent development and creativity generating deep value, the mantra is the same, "Location, location, location".

This is clear and simple but almost never followed.