Andrew McAfee from MIT and Web 2.0

Technology impacts us socially and culturally long before we understand what that impact is. Given that business and organizational life of all kinds is deeply cultural, it is no surprise that changes in how we communicate, share ideas, collaborate and assess value will not leave our enterprises unscathed. Many aspects of our current thinking, many inherited 'common sense' defaults, and assorted default habits need to be reconsidered.

1-9-90 and Social Media

Brian passed along this piece about branding that included the statistic about relative levels of participation in various social technologies. Originating in the book Groundswell, the argument is that 1% of your users will post content, 9% will comment, and 90% will simply browse without leaving any active trace other than the now ubiquitous digital ghost trails. This generalization may be of use in trying to decide how to prioritize various website architectural questions.

Here's a video of the author.