After working through a number of different logo concepts, I've settled on this one for a beta test - live with it for a while and see how it works. The "i" inside the "A" reflects the integral relationship of hard edge research and artful instinct, the movment between that is a feature of all valuable solutions and problem solving processes. Simplicity, clarity and durability across a wide range of mediums from print to web were also prime considerations.
Any colour preferences?
1 comment:
Purple!
Stacey
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